Promoting a brand new product/business?
we recommend that you DIY the campaign for the following reasons
New Product issues
When marketing a new product; If the campaign fails to generate any ROI(which is highly likely), you do not know if it is due to incompetence of the marketing agency or the lack of product/market fit(.i.e. there is no proven demand in the market). When running campaigns, we want to reduce the variables that may cause its failure; hence we go for proven products, preferably the core product of the company.
New Business issues
For any new business(< 1 year old, <200k revenue/year), the operations may not be robust enough to support the marketing initiative. For example, the sales team may not be well equipped to close deals consistently, or worse, they lack the bandwidth to handle the leads. It results in wastage of budget and having to put a stop to a campaign with momentum. Typically, you can start looking at external marketing help to ramp up yourcustomers pipeline when your company is ready to scale
If you have run campaigns before, you have valuable data at your disposal, especially vital metrics such as Cost per lead, Cost per customer, Conversion/Closing rate and Customer lifetime value. With that, you can gauge the performance of a marketing agency by seeing whether it is higher or lower than your historical numbers.This way, you also knowexactly how much you can spend on marketing for your business to achieve profitable growth
Here are some resources for you
Watch the free videos in Ice Cube Youtube channel and learn more about everything fromrunning a digital marketing campaign,finding the right USP to choosing the right strategy. There’s even arecorded webinar we ran with Facebook itself.
Read a book
Read our marketing ebookfor a fullintroduction todigitalmarketing.From creating moretrust online to getting higher quality leads, the answer can be found in this 40-page report.
Read industry blogs
Go to industry blogs suchasWordstreamandNeilpatel.comto understand moreabout digital marketing. Do note thatthese blogs contain a mountain of powerful marketing insights butmost are written in the context of USA, so be sure to make tweaks accordingly for your local strategy
Done with the resources? If you would still like us to assess if your business might be a fit for our services. feel free to fill in the form in this page.
If you would like to find out more about our unique methodology, watch this free webinar on direct response marketing